Building apps, from a purely technical point of view, comes easy to us at ITeM Group.


After all, we’ve been building web or smart phone-based apps for a long time and have a great track record, especially with start-ups. What really makes us proud of what we offer is our ability to put human behaviour at the centre of our designs and functionality.


Let’s face it, if your app is not materially making the lives of people easier or better, then what’s the point? Where’s the value and who’s going to buy it?


Whether apps are stand-alone types (such as a phone application which performs a specific function) or complements a software platform (such as a web portal which highlights data from an accounting platform), our process is geared to simplifying and ‘humanising’ the interaction with the app. This simple process at the front-end allows non-technical people to interact with highly technical software platforms.


The apps built by ITeM Group follow the same principle: helping customers address highly complex challenges with solutions that are accessible, easy to use and align almost intuitively with how potential users operate in their respective environments.


For example, ITeM Group recently built a web portal for floor covering retailer Carpet Court who were looking for a solution to improve inventory control and manage financial incentives.


The challenge for this well-known and long-established retail brand was connected to the more than 200 franchise members who purchase carpet from many suppliers. Franchisees can receive a rebate if they buy a nominated value of carpet from selected suppliers, (a programme involving many complex scenarios).


The web portal ITeM Group built for Carpet Court allows the franchisee to see exactly how much more they need to spend with a supplier to receive an even larger rebate. The result has been increased efficiency to the Carpet Court business, while adding more incentive and profit to the franchisee. And because businesses should change and grow, we built the web portal with scale in mind.


We also considered how the portal would interact with other systems and platforms within the Carpet Court ecosystem. Carpet Court CFO Mark Hogan couldn’t be happier with the result.


“We can proactively help our members to improve their business,” he said. “Now that we have all the key data in one place, we can work with it, see trends and quickly provide feedback to help boost store performance across a range of metrics.”


So how does the app development journey start? It is a seven-step journey from concept to product delivery, where we:


  1. Begin discovery.
  2. Define the challenge.
  3. Map the future state.
  4. Move to a proposal.
  5. Produce cost estimates.
  6. Build the solution.
  7. Launch.


Once live in-market, the app (and its developers) continue to receive ITeM Group support to ensure the app is delivering.


We are also proactive in the post-launch phase, investigating if the application needs to be integrated with other parts of the client’s business, such as pushing customer contact details into a CRM platform. We then optimise the app on an ongoing basis to make sure it continues to meet the needs of business and customers.


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